Azuchi-Momoyama Period / Edo Period

1584

Posted as Tokugawa Ieyasu's court physician, Roikkan, a doctor of Chinese medicine and founder of Yanagiya, was gifted a residence in Hamamatsu Castletown. He was put in charge of monitoring the situation on the Chinese mainland and of herbal medicines.

1615

Launched business in Edo Nihonbashi. Manufactured and sold red food coloring, coloring for cheeks, lipstick, face powder and scented oil.

1804

Omi merchant Toike Uhee penetrated Edo and took over Yanagiya's operations.

1855

The shop was destroyed by fire during the Great Ansei Earthquake.

Middle-Late Edo Period

Launched sales of Yanagiya scented oils including effector substances such as fragrant wood and musk, creating the foundation for great success in the future

End of Edo Period

In addition to rouge, face powder, hair oil and pomade, also began handling kimono, alcoholic beverages and soy sauce

Meiji Period

1894

Men all wore cropped hairstyles, but women still wore their hair in an oval chignon "marumage" or "shimada" style. Began handling the conventional children's style "magegata", feathers, paper cord for tying the hair, combs, ornamental hairpins, hair oil, face powder and lipstick and bustled with female shoppers.

1910

Transformed Genjiko no zu Hanachirusato into a design pattern that became a registered trademark (registration no. 369; currently the oldest existing trademark in Japan)

Taisho Period

1920

Invited U.S. engineer Harvard Joyce, launched manufacturing of modern-age cosmetics

1922

In addition to our own products, began handling haberdashery, precious metals and accessories for women.

1923

Reduced to ashes in the Great Kanto Earthquake; established a temporary shop and resumed operations

Showa Period

1930

Established factory in Koishikawa-ku, Tokyo

1945

Store destroyed by fire during World War II; resumed manufacturing at temporary factory; sales structure transitioned to nationwide distributor system

1948

Yanagiya Honten Co., Ltd. established; of the original Toike family's Yanagiya, inherited the cosmetics manufacturing and sales operations; this management foundation remains in place today

Late 1940s - Early 1960s (second and third decades of Showa Period)

Vegan pomade boosted by popularity of Japanese pompadour "regent" hairstyle, maintained top market share among hair dressing products for men until the late 1950s

1952

Taking advantage of the craze over baldness remedies following the war, began sales of Yanagiya hair tonic; achieved top market share

1955

Began construction of new factory to incorporate the latest facilities on a 10,000m² site in Odawara; completed Yanagiya hair tonic factory no. 1, pomade/tique factory; established Osaka Branch as base for Kansai factory

1957

Completed Odawara factory no. 2; launched sales of Yanagiya hair cream

1959

Completed hair cream factory as expansion of Odawara factory no. 3

1964

Established scientific research center incorporating the latest facilities on site of Odawara factory

1965

Established Yanagiya showroom

Heisei Period

1989

Established GMP factory with floor area of 600 tsubos on 3,000 tsubo site in Mitohokubuchuukaku Industrial Park

1994

Relocated headquarters to PREXCEED Building in Bakurocho, Nihonbashi; relocated Odawara factory to Mito; moved research center to Kanagawa Science Park

2004

Established Sapporo Office, Nagoya Office

2007

Took over as sole Japan distributor for German brand 4711

2008

Relocated Osaka Branch to Azuchi-cho

2011

Relocated research center to Takanawa, Minato-ku

2015

Commemorated 400th anniversary of founding