Nationwide General Release of 1615 YANAGIYA Hair Grease (Musk):
Reviving a Hair Product for Discerning Customers
Yanagiya Honten Co., Ltd. has brought back YANAGIYA Grease, a popular product originally released in 1978. The new product, called 1615 YANAGIYA Hair Grease, will go on general release nationwide from Tuesday March 14, 2017.
The first product in the 1615 Series, 1615 YANAGIYA Hair Grease (Musk) will go on general release nationwide from March 14, following on from advance sales through BEAMS JAPAN. The 1615 Series is based around the concept of “tradition,” a theme that has remained unchanged ever since Yanagiya Honten was founded in the Nihonbashi district of Edo (modern-day Tokyo) in 1615. 1615 YANAGIYA Hair Grease is a revival hair product based on the company's popular YANAGIYA Grease, which was sold from 1978 to 1991.
1615 YANAGIYA Hair Grease gives off a gentle, musky fragrance, while providing an attractive sheen and a firm hold that lasts throughout the day, making it perfect for hairstyles that require a glossy finish (side partings, wavy, slicked-back, two-block, etc.). It also enables easy restyling and washes cleanly out in the shower.
1615 YANAGIYA Hair Grease represents the next stage in the evolution of hair products, taking a fresh look at their essential role as styling tools. It can be used in the same way as traditional hair products, but with a greater focus on quality and fragrance, coupled with a sense of personal ownership. This is hair grease revived for the modern era, epitomizing the company’s unwavering commitment and encapsulating advances in technology.
1615 YANAGIYA Hair Grease is available to buy now, as the evolutionary pinnacle of the YANAGIYA Hair Grease brand.
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Product Characteristics
・Sweet, gently musky fragrance
・Provides a firm hold without locking hair inflexibly in place
・Ideal for hairstyles that center on hair luster
・Facilitates easy restyling and is easy to wash out
・Comes in refined, elegantly simple packaging tailored to mature tastes
・Made in Japan
● Price, Quantity and Dimensions
Price: ¥2,500 (before tax) Quantity: 85 g
Product Dimensions: 78 × 24 × 78 mm
● Nationwide Sales Release Date and Locations
Date: Tuesday, March 14, 2017
Locations: Nationwide
Left: YANAGIYA Grease / Right: APILO Water Grease
With the popularity of rockabilly culture in Japan during the 1980s, the pompadour hairstyle (known as the "regent" hairstyle in Japan) in which hair is swept upward from the face also became a widespread trend, and both YANAGIYA Grease and APILO Water Grease were sold as powerful tools for arranging and setting hair in this style. These products were easy to use, making them a hit among young customers everywhere.
