Product from Yanagiya’s
long-selling hair tonic brand
“YANAGIYA Hair Tonic EX” to go on sale in China

Yanagiya Honten Co., Ltd. launched YANAGIYA Hair Tonic EX at retail outlets in China from March 2017.

YANAGIYA Hair Tonic EX is a new product from Yanagiya’s long-selling hair tonic brand YANAGIYA Hair Tonic, which first went on sale in Japan in 1952.

Made from three different medicinal ingredients and extracts from natural remedies, YANAGIYA Hair Tonic seeps into the roots to prevent hair loss and promote hair growth. It also provides a lasting fresh sensation for the scalp and helps keep your skin clean, by preventing causes of hair loss such as dandruff and itchy scalp. Bottles have been a common sight in homes and public baths ever since the product went on sale in 1952, earning the brand a place in the affections of the Japanese people.

Spurred on by the recent surge in sales of Japanese cosmetics in China, and the fact that there is considerable demand for hair formulas and tonics on the Chinese market, Yanagiya Honten has been working to secure the required “import cosmetics registration license” from the China Food and Drug Administration (CFDA), so that it can launch YANAGIYA Hair Tonic EX, combining the trusted brand YANAGIYA Hair Tonic with a blend of plant extracts carefully selected for Chinese customers.

Having now obtained an import cosmetics registration licence, Yanagiya Honten launched this product for the Chinese market.

[Product Features]
○Produced: Japan
○Effects/efficacy: Preventing hair thinning, itchy scalp, hair loss; promoting emergence of hair; promoting hair growth; preventing dandruff; helping to remedy baldness
○Medicinal ingredients: Dipotassium glycyrrhizinate, vitamin E derivative, menthol
○Carefully selected blend of four plant extracts
Fresh green floral aroma

●Price/volume/size
Price: Not specified (guide price: 98 yuan)
Volume: 240ml
Product size: 88ｘ163ｘ45 (mm)

●Launch date/location
Shipping from March 2017
Location: China