Noa Sato, model and Instagrammer, is the face of the hair care brand Tsubaki-chan
Yanagiya Honten Co., Ltd. appointed Noa Sato, model and Instagrammer active on social media, as the new face of Tsubaki-chan, a hair care brand that features the benefits of camellia plants.
Tsubaki-chan has been sold by Yanagiya Honten, which was founded in 1615. Committed to making camellia oil easier to use, Tsubaki-chan delivers the blessings of nature to consumers with extracts from the flowers, leaves and seeds of camellia, in addition to its natural oils. Since the series launched in 2004, the products have been renewed several times, gaining popularity among teenage girls and women in their 20s.
Noa Sato, appointed the face of Tsubaki-chan, has become well known for her posts on Instagram with the theme of kanojo-kan (girlfriend-like). She is widely accepted by teenage girls not only as a traditional model, but also as a model of the new era, popular on YouTube and other social media.
Noa Sato's posts on social media are highly evaluated by women who want to be cute, which is in line with Tsubaki-chan's slogan, "pretty up your look starting with the hair." Timed to match the launch of the new product, "Kami wo Mamoru Tsubaki-chan Beautiful hair wax," she was chosen as the face of the series, following the original spokesmodel (Rika Ishikawa, former member of Morning Musume, from 2012 to 2013).
Noa Sato will be in charge of disturbing information to teenage girls on how to have a pretty look starting with the hair through advertisements, events and promotions as the face of the brand.
Regarding this appointment, Noa Sato said, "I will do my best to convey the charming features of Tsubaki-chan mainly to teenagers. I am looking forward to it."
Official website of Tsubaki-chan:
http://www.tsubakichan.jp
Profile of Noa Sato:
Born in Hokkaido on July 9, 1997
Model, Instagrammer, YouTuber
She moved to Tokyo in 2016 and started gaining popularity through her job at WEGO Harajuku Takeshita-dori Store and as a model. Since 2017, she has become famous for her posts on Instagram under the theme of kanojo-kan. Her posts are characterized by a very high ratio of likes to the number of followers, because of her optimized use of social media, which has attracted attention, leading to frequent appearances in magazines, WebTV and collections. Moreover, she has been broadening her scope of activities to advertising contracts with companies, the release of her first photo collection and suchlike.
Tsubaki-chan Brand Information
- Tsubaki-chan is a hair care/styling series that features the benefits of camellia plants, developed by Yanagiya Honten, which is committed to developing products blessed by nature since its foundation. The products contain extracts from camellia in addition to its natural oils that have helped to keep Japanese hair beautiful. With the aim of making camellia oil easier to use, Yanagiya Honten managed to solve the most common disadvantages of camellia oil, which are a greasy and sticky feeling and oily odor. It protects your hair from damage, making it strong and beautiful.
