100th Anniversary Limited Edition of "YANAGIYA Pomade"
Launches at BEAMS JAPAN
Yanagiya Honten Co. Ltd. will launch “YANAGIYA 1615 100th Anniversary Pomade”, a limited 100th anniversary edition of “YANAGIYA Pomade,” which has been sold since 1920. It will be sold at stores of BEAMS JAPAN, a retail store of Beams Co., Ltd. (Location: Shinjuku-ku, Tokyo, President: Yo Shitara) from April 29, 2020.
YANAGIYA Pomade, launched in 1920, has long been a long loved as a Japanese hair styling item and has celebrated its 100th anniversary this year. To celebrate its 100th anniversary, we will release a limited edition named "YANAGIYA 1615 100th Anniversary Pomade" in a limited quantity.
The ingredients contained in this product are mainly plant-derived ingredients such as Mokuro, Japan Wax in English, which has been used for hair styling and polishing, and natural castor oil, which is traditionally used as a hairdressing. These plant ingredients contribute to the strong adhesiveness for effective styling of men's hard and thick hair, such as side-parted and combed-back.
Celebrating the 100th anniversary, the limited edition adopts an original aluminum container that gives a sense of ownership. While keeping the traditional houndstooth design that has been used since the middle of the Showa era (1950s), it gives a stylish impression that can easily adapt to modern times.
The “YANAGIYA 1615 100th Anniversary Pomade”, an anniversary limited edition of our long-seller item that has been loved for generations in Japan as a hairdressing, will be exclusively available at BEAMS JAPAN, an antenna shop that conveys Japan to the world.
Special Site for “YANAGIYA 1615 100th Anniversary Pomade”:
https://www.pomade.jp/
*Japanese text only.
Click here for product details:
http://products.yanagiya-cosme.co.jp/category/C_700/4903018119398.html?__lang=en
【Product Features】
・100th anniversary limited edition of a long-seller
・Excellent hair styling ability for men's hard hair
・Keep the hairstyle all day long
・A hairdressing made with traditional plant-derived ingredients
・A limited edition only available at BEAMS JAPAN stores
・Made in Japan
Product Name / Price / Volume / Size
Product Name: YANAGIYA 1615 100th Anniversary Pomade
Price: JPY1,500 (excluding tax) Volume: 80g Product Size: W75 x H24 x D75mm
Release Date / Locations
Friday, April 29, 2020
Exclusively sold at BEAMS JAPAN, BEAMS JAPAN SHIBUYA, BEAMS JAPAN KYOTO, and BEAMS Official Online Shop
YANAGIYA Pomade
A hairdressing made from plant-derived ingredients such as natural castor oil and Mokuro (Japan Wax). Since its launch in 1920, it has been widely used by Japanese people and has become a staple product that played a part in the hair styling culture in modern Japanese history, for example, combed-back and regent hairstyles
