Yanagiya will start selling three area exclusive products from
Fresh Tonic brand in the People’s Republic of China

Yanagiya Honten Co., Ltd. began selling Yanagiya Fresh Tonic ＜Supercool＞, Yanagiya Fresh Tonic KANKITSU EX, and Yanagiya Fresh Tonic KANKITSU EX ＜Fragrant＞ in September 2020 at retail stores in the People’s Republic of China as limited products only available in the country.

Yanagiya Fresh Tonic is a limited edition of Yanagiya Medicated Hair Growth Fresh Tonic, a long-selling hair growth tonic distributed in Japan.

The Yanagiya Medicated Hair Growth Fresh Tonic series contains a variety of characteristic, moisturizing plant extracts. The herbal extracts and vitamin E derivatives stimulate blood circulation in the scalp, prevent hair loss, and promote hair growth. This jet-injection hair growth tonic is characterized by its refreshing feeling without dripping. The brand has enjoyed continued popularity in Japan.

Identifying the increased sales of Japanese cosmetic products in China and the high demand for hair tonics and hair growing treatments in the Chinese market, Yanagiya Honten prepared to launch three products from its trusted brand in China: Yanagiya Fresh Tonic ＜Supercool＞, Yanagiya Fresh Tonic KANKITSU EX, and Yanagiya Fresh Tonic KANKITSU EX ＜Fragrant＞. To export these products to China and distribute them, distributors must receive approval from the National Medical Products Administration (NMPA), i.e., a Hygiene License for Imported Cosmetics.

Having received a Hygiene License for Imported Cosmetics, Yanagiya Honten launches these products whose distribution is limited to China.
(The products are only available in the People’s Republic of China.)

Product Characteristics

Price, Quantity and Dimensions

Launch Date and Region